Radio Disney

I put forth that myspace will play a major role in teaching and setting standards for blogging because it has such a huge young audience. I think Radio Disney will do the same for podcasting, as I was exploring their site it seemed to employ a lot of tech savvy. It gives kids several ways to download a podcast and offers banner ads they can put into the html of their webpages (so the listeners basically advertise the site..smart). In the blogosphere the big concern is about their use of ads; they've taken on a big ad contract and will start editing ads into their casts starting in June. A big company like disney will set the standard for how products will be marketed to kids in this medium and what the worth of podcast advertising is.

Technorati Tag: podcast