Pirate myspace campaign

I like that a company is at least being transparent with their viral marketing. Disney is working with myspace to market Pirates of the Caribbean: Dead man's chest. Myspace picks one of the movie's friends as a winner to distribute the exclusive trailer on myspace. They also get to join the press junket as a myspace correspondent. I'm not sure how much the distibution is worth, seeing as how the winner got the secret trailer on Monday and it was released to everybody by Tuesday, nonetheless it's an interesting new era of marketing.

Oh..and the trailer looks really sweet!
Technorati Tag: viral marketing