Monday, January 30, 2006

Tools of the trade

Macromedia Flash is a revolutionary storytelling medium, when I think of the term "multimedia journalism", flash is what I think of. Combining video, text, photo and audio all into one package that's compatible on many platforms, and can be refined into a sleek and usable presentation. But for news sites flash is still regarded as a way to tell in-depth stories, and is too slow for breaking news. While coding can be time consuming, the technology and equipment
available today makes it possible to collect and publish news in flash fast enough to compete with print. By training journalists to design flash templates where info can be dropped in, this medium can be best utilized.

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Blogger Sharon Meraz said...

Flash is being used by some newsrooms really well, aka The New York Times. But, it is in decline, in part because newsrooms can't afford to pay for time spent on the production of Flash packages.

That is highly unfortunate.

1/30/2006 5:11 PM  
Blogger Mindy McAdams said...

One problem newspapers have found is that when they have spent loads of time on producing a Flash journalism package, the audience just never shows up to view it. Sometimes this may be because the newspaper did not promote the package, either on the home page or in print. In other cases, it may be that the subject matter was just not that interesting to many people. A lot of Flash journalism packages are feature stories, and the importance just isn;t there.

2/12/2006 12:02 PM  

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